Brand Strategy | Gaming Activations | Creative
I work across games, immersive technology and music - shaping experiences for brands, and making things of my own.
A little more about meCreative strategy and experiences for brands.Discuss a work opportunity
Across agency strategy, digital experiences and paid audio.
Cricket World Cup Fan Zone
My role: Client strategy & project management
A Roblox fan activation built around the 2023 Cricket World Cup, bringing cricket into the games young audiences already play.
In-game impressions
Brand interactions
Project imagery: Dubit
StickerBook Challenge
My role: Client strategy
Digital player stickers, City-themed rewards and matchday moments connected across Roblox games.
Players reached
Impressions
Years of engagement
Project imagery: Manchester City
Glamhattan: Colossal Bubble Watch
My work with Maybelline: Client strategy / Dubit
A Roblox beauty experience combining playful exploration, avatar styling and a storefront for real products.
Case-study context & imagery: Dubit
Catwalk Sim
My work with L’Oréal: Client strategy / Dubit
A Roblox runway experience pairing fashion and avatar styling with scenarios about recognising street harassment.
Case-study context & imagery: Dubit
Gaming strategy, immersive experiences and audio for brands.
Paid sound design and original music for games, VR, apps and brand campaigns.
The Young Martyr / VR
My role: Project Lead / Direction and Audio Design and Production
Project leadership, direction, audio design and production for a VR journey into the Priory’s history, told through illustrated characters and immersive scenes.
Project imagery: Holdens
PUMA Future / VERSUS
My role: Paid audio
Audio work for a football campaign built around the PUMA Future boot, street players and motion-led films.
Project imagery: Holdens
Through My Eyes / VR
My role: Paid audio
Audio work for a VR experience following a family’s journey through displacement.
Project imagery: Holdens
Future Ready / Anticipate
My role: Sound design & soundtrack
Sound design and soundtrack work for WSP. Holdens’ published campaign pairs future-focused films with bespoke music and sound effects.
Project imagery: Holdens
My role: Paid sound design
Sound design for a VR puzzle and climbing game set in a mystical rainforest, launched on Steam.
Game imagery: official Steam listing
Account Director / Immersive Service Lead
2016 - Mar 2020
Head of Immersive / Digital Innovation
Mar 2020 - Nov 2022
Gaming, VR, AR, 3D, spatial audio and Web3.
Strategy Lead
Nov 2022 - present
Campaign results across work I’ve helped win and deliver with agency teams.
Campaign impressions
Plays
Years of brand engagement
For projects, collaborations or work opportunities, get in touch on LinkedIn.
Get in touch on LinkedInIndependent projects made to be played, heard and explored.
Independent games, from comic physics to choice-driven stories.
Choose a career. Fight your way up the workplace ladder.
Hop, swing and crash through a British village while glued to a chair.
Cats, furniture and groceries. One gloriously wobbly tower.
A short story about life, choices and the endings they lead to.
I’m building Good Little Games to help people discover good little indie games and the creators behind them. Short adventures, strange ideas and personal stories can easily get lost in a crowded market. I want to give them a place to be found.
The games are free to play, with no ads. The aim is to make discovery easy and give players ways to support the people making the games, so they can keep creating.
Press play in the player. Streaming services may offer previews or require sign-in for full playback.
Looking for paid production work?
Explore Music Production ServicesBuilding tools for making music, with the musician’s workflow at the centre.
Five-minute browser trials - Paid downloads coming soon
An evolving groove with organic kits, responsive players and hands-on performance.
Try for 5 minutes
Three divisions. Powerful pipes. Shape the registration, expression and room.
Try for 5 minutes
Industrial textures, luminous voices and deep bass. Six layers feed vast Colossus resonance.
Explore the sound
An evolving soundtrack shaped by game scenes, with orchestral and synthetic sounds.
Try for 5 minutes
Bring choir, strings, flutes and reeds to life with shared bellows, human breath and worn tape.
Warm tines, singing bells and dynamic bark. Shape your touch through 25 presets, amplifiers and cabinets.
Try for 5 minutes
Ever-rising tones, accelerating rhythms and a hands-on performance field. Build, hold and capture the climax.
Try for 5 minutesI’m George.
My work sits where creativity, technology and experience meet - across music, games and immersive worlds.
I’ve worked in client strategy and immersive leadership for more than 10 years, helping shape experiences for brands and the people they want to reach.
Alongside that career, I develop independent games through Mobberley Games, release music as George Bennett and Mobberley, and take on paid music production work.
George Bennett and Mobberley are my two music identities. Mobberley Games is my independent game development label. This is the home for all of it.
Developing digital, VR, AR and CGI capabilities within an agency environment.
Creative and commercial leadership at the intersection of brands and immersive technology.
Strategy and pitches for priority clients, with a focus on games and virtual platforms including Roblox, Fortnite and Zepeto.
I also run Good Little Games, a place to discover good independent games and support the people making them.
Articles and contributions in Creativepool, DIELINE and PRINT.
Press Start the room inside the instrument. Try Genre, Kit and Energy, then Build, Fill or Keep that. Save session to keep your work.
