ICC Cricket World Cup
Client strategy and project management with Dubit. The activation achieved 300 million-plus impressions and 36 million-plus brand interactions in its first four weeks.
Read the Dubit case studyGAMING STRATEGY / IMMERSIVE EXPERIENCES
Gaming strategy for brands.
I help brands and agencies shape their approach to games and immersive experiences, connecting a clear commercial brief with the platforms and experiences audiences choose to spend time in.
Where I can help
- Gaming and virtual-platform strategy for brand campaigns.
- Creative briefs, pitch development and experience concepts.
- Connecting audience needs, brand objectives and campaign measures.
- Immersive strategy informed by work across gaming, VR, AR and digital experiences.
Relevant experience
My career has taken me from Holdens (2016-2020) to LOVE. (2020-2022), and then to Dubit, where I’ve worked since 2022. At Dubit, I work closely with creative and development teams to shape gaming strategies and pitches for brands across Roblox, Fortnite and Zepeto.
Selected project evidence
Manchester City
Client strategy with Dubit. Project results: 57 million players reached, 301 million impressions and 1,200 years of engagement.
View the portfolio and project creditsProject imagery: Dubit / Manchester City. Campaign results reflect work delivered with agency teams.
Starting a conversation
Send the brand, audience, objective, platforms you are considering and any timing or budget constraints. We can discuss where strategy support would be most useful.
Questions
Do you build the games yourself?
My commercial role centres on strategy and working with agency creative and development teams. My independent game development is a separate part of my practice.
Is this only for Roblox?
No. My client strategy work also covers Fortnite and Zepeto, with wider immersive experience gained at LOVE. and Holdens.
Selected case studies
Discuss a project or collaboration.
George Bennett · Manchester, UK
Get in touch