WORK / DUBIT
ICC Cricket World Cup
Cricket World Cup Fan Zone / Roblox
My role
Client strategy and project management
My role combined client strategy and project management at Dubit. The project is part of my commercial work connecting brands and audiences through gaming experiences.
The project
A Roblox fan activation built around the 2023 Cricket World Cup, bringing cricket into the games young audiences already play.
Campaign results
300M+In-game impressions
36M+Brand interactions
Results cover the first four weeks of the ICC 2023 activation and reflect the wider agency delivery. Project imagery: Dubit.
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