WORK / DUBIT
Manchester City
StickerBook Challenge
My role
Client strategy
My contribution was client strategy at Dubit, working as part of the agency team behind the activation.
The project
Digital player stickers, City-themed rewards and matchday moments connected across Roblox games. The StickerBook Challenge brought football fandom into a playable environment.
Campaign results
57MPlayers reached
301MImpressions
1,200Years of engagement
Project imagery: Manchester City. Results describe the overall campaign delivered with Dubit.
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