ICC Cricket World Cup
Client strategy and project management with Dubit. The activation achieved 300 million-plus impressions and 36 million-plus brand interactions in its first four weeks.
Read the Dubit case studyGAMING STRATEGY / IMMERSIVE EXPERIENCES
Gaming strategy experience.
As Client Strategy Lead at Dubit, I work with creative and development teams to shape gaming strategies and pitches for brands across Roblox, Fortnite and Zepeto. This page showcases my career experience and agency work.
My work at Dubit
- Gaming and virtual-platform strategy for brand campaigns.
- Creative briefs, pitch development and experience concepts.
- Connecting audience needs, brand objectives and campaign measures.
- Immersive strategy informed by work across gaming, VR, AR and digital experiences.
Relevant experience
My career has taken me from Holdens (2016-2020) to LOVE. (2020-2022), and then to Dubit, where I’ve worked since 2022. At Dubit, I work closely with creative and development teams to shape gaming strategies and pitches for brands across Roblox, Fortnite and Zepeto.
Selected project evidence
Manchester City
Client strategy with Dubit. Project results: 57 million players reached, 301 million impressions and 1,200 years of engagement.
View the portfolio and project creditsProject imagery: Dubit / Manchester City. Campaign results reflect work delivered with agency teams.
Brand gaming enquiries
My current brand gaming strategy and activation work is undertaken through Dubit. For a brand project or activation, contact Dubit.
Questions
Do you build the games yourself?
My commercial role centres on strategy and working with agency creative and development teams. My independent game development is a separate part of my practice.
Is this only for Roblox?
No. My client strategy work also covers Fortnite and Zepeto, with wider immersive experience gained at LOVE. and Holdens.
Selected case studies
Explore brand gaming with Dubit.
Gaming strategy and activations through my role at Dubit.
Contact Dubit